Strategic Framework
Strategy 2026 – 2030
How the Emirates Society for Tolerance and Happiness will grow over the next five years: our vision, values, strategic pillars, targets and roadmap.
Together, we build a more tolerant and happier societyVision & Mission
Where we are going.
Our Vision
To become the leading community reference locally, regionally, and internationally in promoting tolerance, coexistence, and happiness, strengthening national identity, and building a cohesive society that enjoys a high quality of life and embodies the values of the United Arab Emirates.
Our Mission
To promote and instill the values of tolerance, happiness, coexistence, loyalty, and national belonging through innovative initiatives, strategic partnerships, awareness programs, and community development activities that empower individuals and enhance quality of life, positioning the UAE as a global model of tolerance and peace.
Our Motto
Together, we build a more tolerant and happier society.
01 · Core values
The values that guide us.
التسامحTolerance01
السعادة وجودة الحياةHappiness and Quality of Life02
الولاء والانتماء الوطنيLoyalty and National Belonging03
التعايش الإنسانيHuman Coexistence04
المسؤولية المجتمعيةSocial Responsibility05
الابتكارInnovation06
الشراكةPartnership07
الاستدامةSustainability08
الشفافية والنزاهةTransparency and Integrity09
التميز المؤسسيInstitutional Excellence10
02 · Strategic pillars
Six pillars, one direction.
01
Promoting Tolerance, Happiness and National Identity
- Spread a culture of tolerance and happiness throughout society.
- Strengthen loyalty, national belonging, and national identity.
- Contribute to improving the quality of community life.
02
Youth Empowerment and Community Awareness
- Instill concepts of tolerance and happiness among young people.
- Implement awareness and educational programs in schools and universities.
- Empower young leaders and volunteers.
03
Community and Strategic Partnerships
- Establish effective agreements and memoranda of understanding.
- Strengthen cooperation with government, private, and academic institutions.
- Build a network of active partners locally and internationally.
04
Innovation and Digital Transformation
- Develop innovative digital initiatives and solutions.
- Utilize artificial intelligence in community activities.
- Establish smart digital platforms for communication and impact measurement.
05
Media and Institutional Identity
- Promote the Society’s objectives through various media channels.
- Produce purposeful and impactful media content.
- Strengthen the Society’s positive institutional image.
06
Sustainability and Institutional Excellence
- Develop financial resources and achieve sustainability.
- Implement governance, transparency, and risk management systems.
- Continuously improve institutional performance.
03 · Strategic enablers
Ten enablers that support the strategy.
01Institutional Leadership
02Human Capital
03Volunteers
04Digital Transformation
05Innovation
06Strategic Partnerships
07Media and Communication
08Sustainable Funding
09Knowledge Management
10Governance and Compliance
04 · Expected impact
The difference we aim to make.
Social Impact
- Strengthen the culture of tolerance and coexistence.
- Improve happiness and quality of life.
- Increase community participation and volunteering.
- Support social cohesion and cultural openness.
- Develop an aware, responsible, and innovative generation.
National and Institutional Impact
- Contribute to achieving the UAE Vision 2031 and the Emirates Centennial 2071.
- Strengthen the UAE’s position as a global model of tolerance.
- Support sustainable community development and national objectives.
- Enhance the UAE’s soft power internationally.
05 · Key performance indicators
Our annual targets.
25+Community Initiativesannually
25,000+Beneficiariesannually
1,000+Volunteersannually
20,000+Volunteer Hoursannually
30+Agreements and Partnershipsannually
50+Awareness Programsannually
40+Media Campaignsannually
95%Beneficiary Satisfaction Ratetarget
95%Strategic Plan Implementation Ratetarget
06 · Strategic roadmap
Five years, step by step.
2026
Institutional Foundation
- Build institutional capabilities.
- Launch digital platforms.
- Expand volunteer participation.
- Strengthen strategic partnerships.
2027
Community Expansion
- Expand educational and community programs.
- Launch national awards and initiatives.
- Strengthen community participation.
2028
Innovation and Institutional Development
- Develop innovation, AI, and community intelligence programs.
- Strengthen regional cooperation.
- Measure impact and improve efficiency.
2029
International Expansion
- Expand initiatives internationally.
- Enhance financial sustainability.
- Deepen global partnerships.
2030
Institutional Leadership and Excellence
- Establish the Society as a regional reference in tolerance and happiness.
- Achieve sustainable institutional excellence.
- Maximize community impact.
Be part of the journey.
Join the Society as a member or volunteer and help build a more tolerant and happier society.
